Bohica home decor stands out with handmade macrame works of a unique boho style that proudly bears the mark of an ecologically oriented brand. The passion for sustainability not only defines the products but is the core of the identity. When BOHICA was created more than three years ago, I wanted to transfer my ecological infatuation and philosophy to the works, explains Jelena Tenčić, the creative person behind the BOHICA brand, and says – there was no other option, the works simply had to have an ECO seal in addition to being a Croatian handmade product.
During the time of the pandemic and excessive socializing with the Internet, I got acquainted with the old Arab technique of tying knots, when in fact the first works were created, which gave birth to the love for macrame and boho style. To date, the spectrum of manufactured products is really wide and can be classified into two categories; decorations for interior decoration and fashion accessories with an emphasis on bohemian style, which is a reflection of my freelance and unconventional lifestyle.
As it is handmade, each product is unique and reflects passion for details and love for handwork. Besides the aesthetic value, each piece of BOHICA macrame tells a unique story. Every knot, every thread represents the value of handwork and the passion for creating something exceptional. These are pieces that not only decorate the home and are a point of boho fashion, but also create an emotional connection.
From the very beginning, I use 100% recycled cotton thread in the creation of macrame works, and for the wall macrame I collect wooden handles on the beaches after the sea throws them out to sea, thus reviving them and giving them new value. From the decorative elements, in addition to wall macrame, we offer personalized rainbows for children, wooden and clay garlands, coasters, various Christmas decorations, diffuser dresses, decorations for mirrors of tin pets, flower hangers whose story is rounded off with recycled jars from cardboard.
S obzirom na popularnost boho stila, macrame je svoje sigurno mjesto pronašao i u modnoj industriji te su tome u čast nastale boho šlapice za koje volim reći da su umjetnost koja se može nositi. Od ostalih proizvoda tu je macrame za jeans jakne, kopče za kosu, remenje, a trenutno su na testiranju još dva modna proizvoda za nadolazeću proljeće/ljeto 2024 kolekciju.